A good read on 1 to 1 marketing
I’ve just rediscovered this book, which was in my book library: http://www.amazon.com/gp/aw/d.html/ref=redir_mdp_mobile/186-8161065-2842614?a=038549369X
If you can get a copy, it’s worth a reading!
Campaign vs. Quick Campaign Flow Chart
Most of my clients always ask me the difference between the two campaign “modes”, and here is the simple answer (thanks to Jim Schumacher):


